Pepsi Strategies in 2008 Case Study Example | Topics and Well Written Essays - 500 words

Pepsi Strategies in 2008 - Case Study Example There is also emphasis on the use of television advertising that features mainly celebrities. PepsiCo is intending to conduct some major restructuring operation in 2009 by getting its business segments to achieve efficient concentration in the firm's main operations: Pepsi-cola and Frito-Lay. This would support the company in improving its position in the world of consumer packaged products globally and improve its competitiveness in the market of beverages. Pepsi has been in trial to promote it self by attaching its products to some causes of charitable works. In the World water day 2008, for instance, the company was in the front line in trying to help solve the universal crisis of water shortage. This was done mainly to promote the company's products. It achieved more sales through marketing which was intensively ethical and responsible as well as including the products in charitable activities. It has denoted some amount from its sales to support children all over the world to get access to clean and pure drinking water. The firm's slogan states that if the customer decides to take bottled water, then he or she would be making a major difference. The firm intents to move its water brand to out to over 40,000 merchandisers in other parts.

How has the spread of commuinication technology affected cultures Essay

How has the spread of commuinication technology affected cultures around the world - Essay Example This has meant that communication technology has been the winner at spoiling the very basis of varied cultures across the board. The communication technology regimes have come about with an emphasis on internet and related means of inter-connection. Culturally speaking, the spread of the communication technology regimes has happened with the advent of time. There is more westernization in the society now than was present in the yesteryears. The internet and the mass media ranks have brought in adoption of the western culture in different ways and that too in a quick manner. The kids have started to get acquainted with the modern day aspects of living and hanging out with their friends which are more closely associated with the western norms (Underwood). They have started to get alienated from their own customs and rituals, which is an element of worry in the long run. The emphasis is therefore placed on the people who have forgotten their roots for all the wrong reasons, and are now trying to concentrate elsewhere, more specifically the western culture and its related spheres of influence. The parents are generally more concerned about their kids getting away from their roots and focusing more on the western practices (Barnes 2004). This has meant that they have fondness for cultural manifestations like food, music and dance which have close associations with the west rather than their own peculiar customs (Kiesler 199 7). The homogenization of the society has therefore marred it and the negativities have come about in an apparent manner. This is one issue that the western brands are trying their best to cash upon and thus earn the mileage that they so require for their respective brands and products. Looking at the same from an ethical standpoint, this is a worrisome factor because it brings to light the shortcomings of the other cultures and their dependence on the western schemes and